We are losing our identity as creatives to corporate rules. While modern design principles are hailed as the apex of all graphic achievements, they are also driving us to obey the design identity associated with corporate power. While there is value to modern designs, we should not be afraid to express ourselves in our works. What would the design world look like if designers expressed themselves without being influenced by modern design principles?

This is a hijack! I am taking their bland corporate identities and recreating them based on how I view their company values as a consumer. They might be strange, illogical, or nonfunctional, but they stand out from the crowd. Let’s forget the utilitarian principles and make something based on impracticality.

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